MEET THE PRESS

Rock ‘n’ Roll history now just a click away for educators and students

A new Florida-based non-profit educational media production company – Rock-ED – takes a serious look at some of the most fun we all have ever had. Developed by professional educators, who love rock ‘n ‘ roll, Rock-ED uses documentary films, podcasts and online multimedia curriculum to chronicle signature developments in rock history and make them accessible to teachers and students. Rock-ED’s standards-based multi-media curriculum enables teachers incorporate relevant elements of rock history into their lesson plans.

WINTER PARK, FL – (January 2, 2006) – Rock ‘n’ roll is not only here to stay, but it has etched a place in American cultural history. Now a Florida-based non-profit educational media production company – Rock-ED – makes that history easy to reach and easy to teach.

Rock-ED intends to serve a resource to the educational community by functioning as a unique and scholarly guide to the history of rock ‘n’ roll, one of the most significant cultural developments of the 20th century. The story of rock ‘n’ roll holds many important lessons about the major events and developments in American culture over the past 60 years. Rock-ED goes to the source - telling the real stories behind the legends – direct from those who were there.

In addition to documentary films and podcasts – which will be made available at the Web site Rock-ED.org – the company also creates standards-based multi-media curriculum for teachers. The curriculum is built around the subjects explored in the documentary films and includes lessons relating to history, business, politics and the arts.

“Rock-ED’s mission is education. By preserving the stories of the history of rock ‘n’ roll, we preserve an important chapter of American cultural history,” said Vince Welsh, managing director of Rock-ED.

“Through the creation of documentary films, podcasts and digital curriculum, we offer teachers and students new perspectives on the legacy of rock ‘n’ roll music,” Welsh added. “We hope honor the lives and careers of those who created the music by adhering to strict standards of quality and accuracy in our storytelling.”

Rock-ED is an affiliate of TEI Productions Inc., a Florida-based, not-for-profit educational media production company. TEI Productions produces compelling educational documentary films and related materials primarily for public television and other educational audiences. TEI Productions is affiliated with the Teacher Education Institute of Winter Park, Florida. The Teacher Education Institute offers graduate and professional development courses tailored to meet the needs of today's teachers.

Interviews and curriculum coming soon to the Rock-ED.org Web site:

• Bill Pinkney: Rock and Roll Hall of Famer Bill Pinkney is a founding member of the Drifters, and is one of only a handful of artists who can legitimately claim that they helped invent rock ‘n’ roll. From his work on seminal Atlantic sides like “Money Honey”, “Honey Love” and “White Christmas”, to his groundbreaking work as an advocate for artists’ rights and fair business practices, Bill Pinkney has blazed one of the deepest and most unique trails in rock ‘n’ roll history.

• Wayne Cochran is the White Knight of Soul! The legendary leader of the C.C. Riders carved out a massive chunk of rock ‘n’ soul history for himself with classic songs, incendiary live performances and a killer band. Elvis Presley and the Blues Brothers are but two examples of the many artists that took their cues from this blue-eyed soul singer from Thomaston, Georgia.

• Mike Pinera is one of the finest musicians in rock ‘n’ roll history. His stellar work as a guitarist, vocalist, songwriter and producer with groups like Blues Image, Iron Butterfly, Ramatam, Black Oak Arkansas and Alice Cooper serves as a veritable primer on how to bring equal parts creativity, professionalism and sustainability to the process of making records. Not content to rest on his laurels, he was one of the first in the music industry to recognize the potential of rock video, and has several successful productions to his credit.

Rock-ED plans to continue to interview rock pioneers throughout the United States and has a documentary film project in production slated for Florida PBS. All film projects will eventually be archived on the Web site, Welsh said.

“At Rock-ED, we share a passion for rock ‘n’ roll music and for the stories behind the music,” Welsh said. “As educators, we know that the stories of the history of rock ‘n’ roll contain poignant lessons in business, history, politics, cultural relations - issues relevant to today’s teachers and students. As music fans, we know that these are great stories about key events in American cultural history - waiting to be told by the people who actually made them happen. We want to be part of preserving them for posterity and making sure they are available for everyone to enjoy.”

About Rock-ED and TEI Productions

Rock-ED is a non-profit educational media production company with a mission to preserve and teach the history of rock ‘n’ roll through the creation of documentary films, podcasts and digital curriculum for teachers. Rock-ED is an affiliate of TEI Productions Inc., a Florida-based, non-profit educational media production company. TEI Productions produces compelling educational documentary films and related materials primarily for public television and other educational audiences. TEI Productions is a subsidiary of the Teacher Education Institute of Winter Park, Florida. The Teacher Education Institute offers graduate and professional development courses tailored to meet the needs of today's teachers. For more information, please visit http://www.teachereducation.com. For more information about Rock-ED, please visit http://www.rock-ED.org